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Gym / personal training
Grit Athletics
Coached strength training in Al Quoz. Assessment, plan, weekly numbers.
Demo build — a concept site, built the way we build for clients.The brief
A coaching gym selling twelve-week transformations, previously sold entirely through Instagram DMs. The concept brief: convert cold traffic into a paid assessment without a sales call, and make the programme structure legible enough to justify the price.
Design decisions
Aggressive scale on numbers and weeks, because the product is progress. Programme pages read as a schedule, not a brochure. The assessment booking is the only primary action anywhere on the site.
ShippedProgramme pages with week-by-week structurePaid assessment booking + paymentCoach enquiry via WhatsAppClass timetableClient-results template with honest labelling
6 daysBrief to live
100Lighthouse mobile100 / 100 / 100 / 100
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